Grubhub shares insight on what people are eating into 2018
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Grubhub shares insight on what people are eating into 2018

Online and mobile food ordering service Grubhub has released data showing what the U.S. ate last year – and what it thinks the country will be ordering in 2018. The data – results of its second annual “year in delivery” trends analysis – shows which dishes were trendiest in which parts of the U.S. throughout 2017, and suggests a number of takeaways likely to rise in popularity this coming year.

Grubhub has had a phenomenal 12 months, seeing its share price rise by 94%

graph 0103 grubhub

SOURCE: Yahoo Finance

The top ten most popular dishes encompass a wide variety of different cuisines, from Hawaiian (the top spot was reserved for poke, a raw fish salad from the islands), to Indian (number ten was the staple Indian dish chicken dum biryani). In descending order, the remaining eight most popular dishes of 2017 were: soft pretzels, avocado toast, chips and queso, acia bowl, chicken fried steak, bean and cheese burrito, and the “Italian sandwich”.

Next year, the company sees poke pushed down to number two spot to make room for lettuce chicken wraps in number one. Other additions to the speculative top ten include roasted cauliflower, kimichi fries, and pumpkin soup. Will the company’s data-driven approach to food ordering pay off? It’s hard to argue that it hasn’t in 2017.

Barbara Martin Coppola, Grubhub’s chief marketing officer, said: "We're always looking for ways to connect our diners to a wide variety of cuisines from our 75,000 restaurants nationwide. We were delighted to dig into our data and identify food trends, which this year reflect the wide-ranging tastes of our diners — from poke bowls to steak, and avocado toast to burritos."

Disclosure

Dominion holds Grubhub in its Global Trends Managed Fund.


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