Grubhub: growth of plant-based meat orders is “staggering”
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Grubhub: growth of plant-based meat orders is “staggering”

Grubhub, king of the US food order and delivery space, has released a new report that sums up key insights from its 500,000 orders-per-day business. And one of them is particularly notable: an incredible rise in the number of orders of plant-based meat dishes. These dishes, such as the well-known “Impossible Burger”, are effectively meat that has been grown from vegetable protein rather than animal. And Grubhub is benefiting from their rising popularity.

Grubhub’s share price has appreciated by 20% over the last 30 days

Grub Hub July 2

Source: Yahoo Finance

The rise of plant protein-based meats is part of a larger trend towards animal-free diets. Grubhub said that orders of vegan-friendly dishes rose by 25% year on year. But Impossible Burgers themselves were an outperformer: up 82% over the same period. These findings build on Grubhub’s 2018 Year in Food report, which noted that not a single red meat dish appeared on the top ten most popular orders. Many of the top ten, however, were plant-based foods, including bean burritos, which were ordered 276% more in 2018 than they were in 2017.

Grubhub is well-exposed to this trend. Four of the six chains with which Impossible Burger has its deepest relationships deliver on the Grubhub app – including Burger King (with more than 7,300 outlets), which is a firm fit for the replacement meat dish. As this chain rolls out the Impossible Burger nationwide around the US later this year, Grubhub is expecting to deliver a whole lot more plant-based meat. And, if the trends it’s reporting on hold up for other players (with a massive 26.7% of the order and delivery market, they almost certainly will) then everybody else will too!


Dominion holds Grubhub in its Global Trends Ecommerce Fund.

If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.