Google’s sweet new operating system gets a name
Google’s latest Android operating system update finally has a name in keeping with the confectionary-based language of the product’s past. Known, until now, as Android O, the platform will be called Oreo. It follows on from Nougat, Marshmallow, Lollipop, and Kit Kat (the only other iteration of the software to be named after an existing brand). According to both Google and Oreo-maker Mondelez, the naming will be seen as a ‘partnership’ rather than a sponsorship, indicating that no money has changed hands and the latter company sees it as a brand awareness play.
Despite a few bumps in the road, Alphabet’s share price is still up by more than 19%, year to date
Source: Yahoo Finance
Oreo will build on the success of previous Android platforms, which are the most popular mobile operating system in the world. New features this time round include the ability to respond to notifications directly on a phone’s home screen and the ability to access apps without installing them on a device. It also boasts better security, better operating speed, and lower ‘background app’ battery drain than previous versions.
In a blog post, Google’s vice president of product management for Android and Google Play, Sameer Samat, wrote that Oreo was “smarter, faster and more powerful than ever. […] When you’re on your next adventure, Android Oreo is the superhero to have by your side (or in your pocket!).”
As with previous Android operating systems, Oreo will be free to download and use.
Dominion holds Alphabet in its Global Trends Ecommerce Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.