Google pushes for even more search dominance with Firefox deal
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Google pushes for even more search dominance with Firefox deal

Mozilla Corporation has delivered a major update to its popular web browser, Firefox. Users will find plenty of new features, and one old one: the presence of Google as its default search engine.

Although Firefox originally came with Google as default search engine, that changed three years ago. Yahoo offered to pay $300 million a year in exchange for the position, and Mozilla – whose relationship with Google had already become strained due to the latter’s release of its own web browser, Chrome – accepted. How much has Google paid to reclaim its position as Firefox’s default search engine? No one knows – the company has declined to comment.

Alphabet’s share price is up 32% so far this year

google1611

SOURCE: Yahoo Finance

Some investors may worry about the undisclosed sum – after all, Google already spends a lot on traffic acquisition ($5.5 billion – or 23% of ad revenue – in the third quarter). But Firefox is quite the prize.

Google’s own Chrome displaced it (and most other browsers) when it debuted, and now accounts for 55% of all web traffic. Apple’s Safari (which Google also pays for a default position on) commands a further 15%. Firefox controls an additional 6%. 6% might not sound like much, but it translates into a far more impressive sounding 233,134,057 people. That’s a lot of eyes on Google, generating more ad clicks and YouTube views.

Disclosure

Dominion holds Alphabet, the parent company of Google, in its Global Trends Managed Fund,


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.