Google pushes for even more search dominance with Firefox deal
Mozilla Corporation has delivered a major update to its popular web browser, Firefox. Users will find plenty of new features, and one old one: the presence of Google as its default search engine.
Although Firefox originally came with Google as default search engine, that changed three years ago. Yahoo offered to pay $300 million a year in exchange for the position, and Mozilla – whose relationship with Google had already become strained due to the latter’s release of its own web browser, Chrome – accepted. How much has Google paid to reclaim its position as Firefox’s default search engine? No one knows – the company has declined to comment.
Alphabet’s share price is up 32% so far this year
SOURCE: Yahoo Finance
Some investors may worry about the undisclosed sum – after all, Google already spends a lot on traffic acquisition ($5.5 billion – or 23% of ad revenue – in the third quarter). But Firefox is quite the prize.
Google’s own Chrome displaced it (and most other browsers) when it debuted, and now accounts for 55% of all web traffic. Apple’s Safari (which Google also pays for a default position on) commands a further 15%. Firefox controls an additional 6%. 6% might not sound like much, but it translates into a far more impressive sounding 233,134,057 people. That’s a lot of eyes on Google, generating more ad clicks and YouTube views.
Dominion holds Alphabet, the parent company of Google, in its Global Trends Managed Fund,
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