Google is making good on its promise to revitalise its cloud business
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Google is making good on its promise to revitalise its cloud business

One thing that was readily apparent at the posting of Silicon Valley giant Google’s last quarterly earnings results was this: the company wants to start taking its cloud hosting business more seriously, and recapture lose ground to competitors like Amazon Web Services. In the last few days, we’ve seen the first examples as to how it’s planning to do that: with the rollout of Google One.

Alphabet’s share price has risen by 16% over the past 12 months

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Source: Yahoo Finance

Google One, which was previewed just days ago and will be rolled out in the U.S. over the coming months, will replace the paid edition of Google Drive. Other editions of the cloud hosting service will retain the name Drive, but the experience is set to change dramatically.

The first big change will be to customer service. Google is offering what it terms as a “new live support experience”. All this basically means is that users can contact the company at any time of day, including the weekend, and talk to staff via phone, email, and chat. In a sector where getting hold of a real person for assistance out of hours is not always easy, this is a big selling point for Google’s cloud service, and will undoubtedly help it to appeal to the less techy side of society.

Access to this support team comes as standard with any Google One subscription, of which there will be a number. These plans range in scope from 100 gigabytes to 30 terabytes of storage space. Unsurprisingly, Google is offering more-for-less against its previous iterations, but it’s also looking to match Microsoft’s equivalent cloud hosting service by letting up to five family members share a storage space subscription “at no extra cost”.

Add to this some as-yet unspecified perks (imagine Google Play app store credits, and discounts to hotels and services), and you might have a product that can really take the fight to the other big names in the area. Google One will rollout in the U.S. over the next few months. The rest of the world will, presumably, follow suit later this year.

Dominion holds Alphabet, the parent company of Google, in its Global Trends Ecommerce Fund.

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