Google courts the esports crowd in a unique way
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Google courts the esports crowd in a unique way

Through YouTube, Google is pretty involved with the esports phenomenon. The video hosting site is one of the prime places that enthusiasts log on to watch their heroes play video games. Now, through its YouTube Red platform, Google is hoping to cash in on the trend in another way: as a story. Good Game, an original comedy produced for YouTube by Dan Harmon (the creator of hit shows like Community and Rick and Morty) will premier on YouTube Red on August 30 – you can check out the trailer below to see if it’s for you:

According to the six-episode series’ official description, this is what we should expect:

“An eternal optimist (Dan Avidan) and a miserable slacker (Arin Hanson) recruit a team of misfits to take on the esports establishment by competing for a spot in the biggest KILLCORE tournament of the year – BLOOD MATCH.”

Regardless of whether that sounds like your kind of thing or not, two things are particularly interesting about YouTube Red’s decision to launch Good Game.

The first is that YouTube – a company that, as was mentioned earlier, has an insider perspective when it comes to esports – thinks the growing trend is already popular and mainstream enough to commission a series about it.

The second is that the company is serious about producing original content, created by the best people, and aimed squarely at YouTube’s demographic.

Disclosure

Dominion holds Alphabet, the parent company of Google, in its Global Trends Managed Fund.


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