Google courts the esports crowd in a unique way
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Google courts the esports crowd in a unique way

Through YouTube, Google is pretty involved with the esports phenomenon. The video hosting site is one of the prime places that enthusiasts log on to watch their heroes play video games. Now, through its YouTube Red platform, Google is hoping to cash in on the trend in another way: as a story. Good Game, an original comedy produced for YouTube by Dan Harmon (the creator of hit shows like Community and Rick and Morty) will premier on YouTube Red on August 30 – you can check out the trailer below to see if it’s for you:

According to the six-episode series’ official description, this is what we should expect:

“An eternal optimist (Dan Avidan) and a miserable slacker (Arin Hanson) recruit a team of misfits to take on the esports establishment by competing for a spot in the biggest KILLCORE tournament of the year – BLOOD MATCH.”

Regardless of whether that sounds like your kind of thing or not, two things are particularly interesting about YouTube Red’s decision to launch Good Game.

The first is that YouTube – a company that, as was mentioned earlier, has an insider perspective when it comes to esports – thinks the growing trend is already popular and mainstream enough to commission a series about it.

The second is that the company is serious about producing original content, created by the best people, and aimed squarely at YouTube’s demographic.


Dominion holds Alphabet, the parent company of Google, in its Global Trends Managed Fund.

If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.