Google assistant button to feature on 100 million new phones
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Google assistant button to feature on 100 million new phones

Silicon Valley heavyweight Google has just landed a powerful blow in the war for voice activated virtual personal assistant dominance. At the beginning of the week, the company announced that a number of partners in its smartphone operating system (including LG, Nokia, and Xiaomi) have committed to adding a Google Assistant button to their new smartphone models. Google made the announcement at the Mobile World Congress in Barcelona, revealing that the LG G8 ThinQ and K40, the Nokia 3.2 and 4.2, and the Xiaomi Mi Mix 3 5G and Mi 9, would be amongst the first handsets to feature the button.

Alphabet’s share price has risen by 7% year to date

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Source: Yahoo Finance

Google will add the shortcut to as many as 100 million new phones this year alone. It’s a powerful tool to get Google’s Assistant out there amongst the public. While Google is a big player in the virtual personal assistant space, it’s still lagging Amazon. By leveraging its power in smartphones to get people using its assistant more often, it may be able to close some of that gap. At the same event Google said it would be upgrading the Android OS for a smoother experience.

Way back in Assistant’s early days, Google CEO Sundar Pichai set out a vision for the company and the product: "When I look ahead at where computing is headed, it's clear to me that we're moving from a mobile-first to an AI-first world. Our goal is build a personal Google for each and every user. Just as we built a Google for everyone, we want to build each user his or her own Google."

Two-and-a-bit years later, it looks like he might be close to delivering on that promise.

Dominion holds Alphabet, the parent company of Google, in its Global Trends Ecommerce Fund.

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