Google amalgamates pay platforms in new Google Pay
In a blog this week Pali Bhat, Vice President of Product Management, Payments for Google announce the imminent merger of all Google’s various payment programs into one encompassing brand - Google Pay. Google’s payment solution site has already been converted to the new branding.
This will be Google’s 5th payment brand, its predecessors being, Google Checkout (a PayPal rival), Google Wallet, Android Pay and, in India, Google Tez (a platform for peer to peer payments and bill paying).
“With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends.” said Bhat in his online piece.
Google already has a number of partners ready for launch including Airbnb, Dice, Fandango, HungryHouse and Instacart.
Mark Young, Fandango’s senior vice president of global strategy & business development said in a press release, “Google Pay provides a simple, intuitive option for Fandango customers to speed through checkout with just one tap, we look forward to working with Google as they grow this exciting new payment platform.”
Pali Bhat included in his Blog a number of links providing information on how to implement Google Pay in apps currently in production and boasting that the set up involves “fewer than 10 lines of code”. At launch payment processors for Google Pay include Adyen, Braintree, EBANX, Paysafe, Stripe, Vantiv and Worldpay with ACI Worldwide, Assist, Cybersource, First Data, Global Payments, IMSolutions and Payture on their way soon after.
Google’s current flagship payment platform, Android Play, is below average in both adoption, with only 10% of eligible users adopting it, and also in repeat use, with, the smallest number of its users becoming repeat users.
Dominion holds Alphabet in its Global Trends Managed Fund.
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