GoDaddy’s new acquisition will drive cross-marketplace functionality
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GoDaddy’s new acquisition will drive cross-marketplace functionality

Website creation and hosting business GoDaddy, a major force in today’s internet landscape as the provider of choice for the majority of small- to medium-sized businesses online, has made a new acquisition. And, for the millions of businesses that use GoDaddy to sell goods and services online, it’s great news – because the company GoDaddy has bought, Sellbrite, is powering a new service that will make cross marketplace functionality In other words, GoDaddy is making it easier for businesses to sell themselves across multiple online platforms: Amazon, eBay, Etsy, Jet, and Walmart.com.

GoDaddy’s share price has appreciated by 24% so far this year

GoDaddy 16.04

Source: Yahoo Finance

GoDaddy’s vice president of products, ecommerce, and customer engagement, Greg Goldfarb, said that Sellbrite and GoDaddy are already working together to power this feature. He told reporters that the system was simple: users who had an online store through GoDaddy could get themselves set-up and selling on other marketplaces with “just a few clicks”. As existing marketplace listings will also connect through GoDaddy’s service, integration is assured.

Goldfarb explained how a partnership became an acquisition: “As we proceeded through partnership, we got more and more convinced that it was a great fit, people-wise, experience-wise and product-wise.”

He was also clear about how it affected GoDaddy’s position in the market: “At this point, we’ve got the broadest capability in terms of how many marketplaces you can connect your online store too, and really the broadest and easiest-to-use capability across the website category.”

This, he said, marks it out against competitors who are “really focussed on their own sites and don’t enable connectivity to marketplaces.” He added that even the most aware of them “don’t offer connectivity out of the box,” and “viewed the ability to connect to marketplaces as an add-on.”

Disclosure

Dominion holds GoDaddy in its Global Trends Ecommerce Fund.


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