Givaudan wants to make your dreams delicious
Givaudan, the company behind the scents and flavours of literally thousands of products that we take for granted in the kitchen and the cosmetics shop, has launched a patent-pending technology focused on sleep. Called DreamScentz, it targets the growing body of evidence that fragrances can contribute to mental wellbeing through the cultivation of a positive state of mind. This, of course, can ultimately lead to better sleep – which, increasingly, is considered to be a causative factor in good health.
Over the last six months Givaudan’s share price has risen by 7%
Source: Yahoo Finance
Jeremy Compton, head of science and technology fragrances at Givaudan, said:
“We have a strong heritage of research exploring the relationship between fragrance, emotions, and behavior. DreamScentz is the innovative outcome of our research led by our esteemed team of scientists working together with academic experts.
“This innovative technology offers new opportunities for our customers who are interested in expanding their product portfolio to include fragrant solutions that enhance the sleeping experience for consumers around the world.”
It is a long-term ambition of Givaudan’s to make a play for the health and wellness market, which continues to grow exponentially. DreamScentz is the most recent innovation with which it hopes to capitalize upon this market.
Maurizio Volpi, the president of Givaudan’s fragrance division, said: “Exploring new opportunities to innovate with fragrances is at the core of our business and we look forward to partnering with customers to diversify their business offering.”
Dominion holds Givaudan in its Global Trends Managed Fund.
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