Givaudan says complete control of Naturex just around the corner
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Givaudan says complete control of Naturex just around the corner

Earlier this month, scent and flavour giant Givaudan announced something it’s been working towards for a significant amount of time: “complete control” of Naturex is within sight. Naturex is a natural ingredient supplier which is key to Givaudan’s strategy of pursuing the naturals market – a reflection of modern consumers’ preference for ingredients and additives that are organic, rather than lab-made. The French stock market regulator announced the closure of the tender period for the acquisition on 5 September, revealing that Givaudan now owns 98.06% of Naturex.

Givaudan’s share price has appreciated by 6% in the first 9 and a half months of the year

graph 1409 givaudan

SOURCE: Yahoo Finance

Alice Stevens, Givaudan’s corporate communications manager, made the following statement over the news: "We are excited that Naturex is now part of the Givaudan Group. We are now starting the integration process of how to best organize ourselves and maximize our joint capabilities for customers. There is clear complementarity between Givaudan and Naturex. We believe that by combining our people talents, creation & production expertise, product technologies and passion for our business, we will be able to provide an even greater product offering to help our customers win on the market and delight their consumers."

It's not the first time Givaudan has spent big to capitalise on this trend. Back in May, when it purchased Centroflora Nutra (a global name in natural extracts), the company’s head of global flavour communications, Ingrid Janson, made the following comment, which explains Givaudan’s strategy succinctly:

“There is a strong global trend towards well-being – looking after the body through healthy eating and exercise. In general, products with natural ingredients are viewed by consumers as healthier and of better quality than more highly processed products and this is a strong driver of purchasing decisions.”

Disclosure

Dominion holds Givaudan in its Global Trends Managed Fund.


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