Givaudan, Mixfit and DSM expand global partnership to conquer “personalized nutrition”
“Perosnalised nutrition” is the latest craze in the health and wellness sector, and Givaudan and DSM are partnering with Mixfit to conquer the trend. Mixfit will deliver “real-time personalized and flavorful nutritional drinks for consumers through an intelligent counter-top appliance,” leaning on DSM’s expertise in micronutrients, and Givaudan’s expertise in tastes and flavours.
Givaudan’s share price has risen by 6% in the last three months
SOURCE: Yahoo Finance
Mixfit’s platform will let the company analyse health data in real-time, allowing to “effectively address nutritional gaps, and support a healthy lifestyle”. DSM will provide the health, and Givaudan will provide the flavour. The end result will be “a nutritious and enjoyable personalised drink.”
Fabio Campanile, Givaudan Flavour Division’s global head of science and technology said: "We believe personalized nutrition is an emerging new opportunity. Our collaboration with Mixfit and DSM is a first step in exploring this space through an exciting new concept. Givaudan, with its expertise in flavor creation and innovation in taste masking solutions for nutrients, is optimally positioned to provide Mixfit customers with great tasting nutritious products."
Reza Zanjani, Mixfit President & CEO, added: "Providing effective personalized nutrition solutions for consumers requires a multidisciplinary effort. Combining DSM's science and high-quality micronutrients with Mixfit's unique digital knowledge and personalized nutrition solution, and Givaudan's leadership in taste and flavor solutions, we are ensuring that Mina improves lives of health-conscious consumers worldwide, seamlessly integrating into lifestyles, and empowers consumers to benefit from their own data through Mixfit's blockchain technologies."
Dominion holds Givaudan in its Global Trends Managed Fund.
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