Givaudan is the secret weapon behind H&M’s latest fragrance range
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Givaudan is the secret weapon behind H&M’s latest fragrance range

Givaudan is the Swiss flavour and fragrance giant behind most of the everyday products that we take for granted: soaps, foods, and more. But the company’s latest innovations are decidedly upmarket: a range of 25 “brand new” scents created for, and in collaboration with, luxury high street fashion brand H&M. The “wardrobe of fragrances” was created by legendary perfumer Olivier Pescheux and rising star Nisrine Grillie for Givaudan, who collaborated with H&M’s in-house team.

Givaudan’s share price has risen by 8% over the last 6 months

graph 2108 givaudan

SOURCE: Yahoo Finance

Pescheux described the experience of working on the project, saying: “We focused a lot on high quality ingredients, from the single note fragrances to the contemporary blends and the more nuanced perfumes that really highlight the origin of the key ingredient. It has been an honour to collaborate with H&M and alongside my colleague Nisrine Grillie for this exciting fragrance collection.”

Sara Wallander, a concept designer for H&M Beauty, added: “Scent has become an important part of fashion and we’re so happy to be offering such a wide range of truly unique fragrances with many different notes. Customers can play around with the different fragrances across the three groups, to find a scent they love and identify with. It’s like building personal style, which is always a fun and exciting journey.”

The collection went on sale last week, both in store and online, with a price range between £3.99 and £19.99.

Disclosure

Dominion holds Givaudan in its Global Trends Managed Fund.


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