Givaudan Active Beauty launches educational app
Global scent and flavor maker Givaudan has launched a new app under its beauty wing, Givaudan Active Beauty, to help people in the cosmetics industry understand the effect that ingredients have on skin and scalps. The company, which is making multiple efforts to increase engagement with the cosmetics industry, has pitched its app at scientist and non-scientist alike. Having already conquered the kitchen, can Givaudan leverage modern technology to do the same with cosmetics?
Givaudan’s share price has risen by 9% so far this year
SOURCE: Yahoo Finance
The app – which is simply called Givaudan Active Beauty – is the result of cross-research between cellular biology experts, scientific communication specialists, and digital application designers. It’s intended to be inspiring, and offer a virtual reality journey with a focus on education, showing “the intimate structure of the human skin and hair” in 2D and 3D with detailed explanations.
Célia Goudin, Givaudan Active Beauty’s digital marketing manager, said: “This is the conclusion of a long process, during which everything has been simplified to the maximum, but not made too simple, so as to make it as educative, accurate and entertaining as possible on the way skin beauty and hair architecture work.”
Fabrice Lefèvre, the division’s director of marketing and innovation, added: “Digital innovation opens new way of communicating and sharing and this is the way we want to keep on inspiring our customers.”
Dominion holds Givaudan in its Global Trends Managed Fund.
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