Game of Thrones fever has even hit Spotify
Game of Thrones, the very grown up fantasy adaption of George R. R. Martin’s A Song of Ice and Fire novels, made its way back to TV this week after a nearly two-year hiatus. You probably already know this: the show routinely brings in viewership numbers in the low double-digit millions, and that’s just on the night. Add in people who watch re-runs, stream it online, buy the box sets or (gasp) pirate it online, and you have one of celebrated network HBO’s most successful shows. No wonder its won 47 Emmy Awards. So it’s a big deal, and you’ll be seeing it pretty much everywhere you go for the next month or two… even music streaming market leader Spotify!
Source: Yahoo Finance
The company recently sought to speak to Game of Thrones fans with a blog post before the final season appeared this week. Given the furore over the show, it’s easy to see why – it’s just good business sense to appeal to such a massive fanbase. It turns out there’s some overlap between audiences – not least between Game of Thrones showrunners David Benioff and D. B. Weiss (known as “D&D” to their public).
D&D have been curating Game of Thrones themed playlists on Spotify since 2017, bringing their love of multiple music genres (metal and rock get a particularly strong show) to fantasy fans around the world. But this year, they’ve gone a step further – and have, apparently, embedded clues to the series’ conclusion in their choice of tunes!
In an email they wrote: “The answer to the ending is one hundred percent hidden in the playlist choices. No one will believe us, but it’s true.” That, however, is not all that went into the choices: ultimately, D&D wanted to create something that fulfilled fans’ expectations: “we were looking for songs that made us feel the way the show made us feel. There’s variety in there – Rage is not Johnny Cash. But they both have a deep inherent power.”
So, if you’re looking for clues to the ending of one of TV’s biggest ever shows, head over to Spotify and check it out. Chances are, you won’t be the only one!
Dominion holds Spotify in its Global Trends Managed Fund.
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