Galaxy Entertainment Group looks to encourage young footballers in Japanese community soccer program
If you’re a regular reader of this newsfeed, you’ll probably already know that gaming giant Galaxy Entertainment Group is planning an entry into Japan. As new legislation makes gaming viable in the country, Galaxy is one of the big players that will create an “integrated resort” that mixes roulette tables and other high stakes games with non-gaming interests. Now, the company is looking to make a splash in Japan with another initiative – one that will encourage young sports fans to maintain their interest. That initiative is the Galaxy Entertainment Junior Soccer Cup – a “grass roots community soccer program.”
Over the last month, Galaxy’s share price has increased by 10%
Source: Yahoo Finance
Galaxy said that its new children’s soccer program would give kids a “once in a lifetime” chance to play at the Nissan Stadium Yokohama before the highly anticipated Manchester City v Yokohama F. Marinos exhibition game. The program will see more than 300 children from 32 junior soccer teams play in a series of matches divided by age (there will be an under-8 and an under-10 competition). The last two teams in each age group will than battle it out in a 27 July finale to crown a winner.
Finalists will also get the chance to watch the pros play shortly afterwards, and will accompany them onto the pitch. Galaxy is hoping that this will net it popularity points in what it expects to be a huge gaming market (the Japanese population is relatively old and wealthy – two signs that usually point towards success for the industry). It’s also hoping to continue inspiring young sports fans, who may grow up to become adult sports fans – in other words, the kind of people who might do a bit of sports betting at their local “integrated resort”.
Galaxy’s chief operating officer, Ted Chan, made the following comment to reporters at Inside Asian Gaming (an industry publication): “We are very pleased that we can help in this way to foster young people’s interest in soccer in Japan, and that we are able to offer new opportunities for everyone to enjoy sport in the community. We hope that Japanese soccer players will be appearing more frequently on the world stage and that they’ll develop into the global star players of the future. We also hope to support the development of soccer in Japan and make a contribution to local communities for many years to come.”
Dominion holds Galaxy Entertainment Group in its Global Trends Luxury Fund.
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