For Facebook, augmented reality is the future
According to Mark Zuckerberg, Pokémon Go’s massive summer popularity was due to more than the novelty factor. It was a sign of things to come. The Facebook founder and CEO spoke at F8 (the Facebook Developer Conference), using the platform to describe how he sees the popularity of Pokémon Go as an indication that augmented reality (AR) is becoming big sooner than he expected.
AR refers to the mingling of reality and virtual reality. In Pokémon Go, that meant viewing the world through your smartphone camera, and having virtual reality impressed upon it – in that case, to ‘catch’ magical beasts called ‘Pokémon’. But the technology reaches far further than video games.
Facebook’s share price has appreciated by 23% so far this year
Source: Yahoo Finance
At the F8 conference, Mr. Zuckerberg announced that Facebook would be making its AR toolkit available to third-party developers, letting them create “custom masks, filters and other effects”. Early partners on the platform include Nike, Electronic Arts, and Time Warner’s Warner Bros.
He told listeners:
“I think people look at this stuff and think: OK, that’s kind of fun, kind of primitive, this is just what kids like doing today. But we look at that and we see the beginning of a platform.”
He also said that while the ER market remains “nascent” today, it could one day initiate an entire industry where household objects like televisions could be replaced by “$1 apps”.
Dominion holds Facebook in its Global Trends Ecommerce Fund.
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