Fire HD 10 re-launched to acclaim, can Amazon get back into tablets?
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Fire HD 10 re-launched to acclaim, can Amazon get back into tablets?

Online retail giant Amazon hasn’t always had the best luck when it comes to tablets and smartphones. But the company’s new Fire HD 10 looks like it’s a big step in the right direction – can Amazon use it to turn their fortunes in the area around? The tablet is both cheaper and better than its predecessor, and according to Mark Walton, writing at Wired, it could become the go-to device of choice for Amazon fans.

Amazon’s share price has appreciated by 28% so far this year

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SOURCE: Yahoo Finance

Wired is one of the most influential tech and gadgets publications online, so when it says something is worth buying, people listen. Walton obviously feels Amazon is onto a winner with their latest tablet. He says that, while he would not have recommended the device’s previous iteration, he would “however, recommend the new Fire HD 10. Amazon has fixed the tablet’s most glaring issues – the most important of which is the introduction of a full HD 1080p IPS display – while reducing the price to an impressive £149. It even has a hands-free integration of Alexa, instead of the touch-to-talk of other Fire devices.”

Noting that: “few tablets boast a quality full HD screen for £149, let alone robust build quality and the backing of one of the biggest names in tech,” Walton concludes that “really, the only reason not to buy the Fire HD 10 is if you’re not enamoured with Amazon services.”

According to a report by researchers at FMI, published earlier this year, the global tablet market is expected to grow with a compound annual growth rate of 9.1% to 2026, at which point it will be worth almost $600 billion. That’s a big pie, and Amazon is back on track to carve itself a piece.

Disclosure

Dominion holds Amazon in its Global Trends Ecommerce Fund.


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