Festive, funny, and trendy: Nike’s “Ugly Christmas Sweater” sneakers are just a click away
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Festive, funny, and trendy: Nike’s “Ugly Christmas Sweater” sneakers are just a click away

Few images are more recognizable around this time of year than the ugly Christmas sweater. Once the unfortunate produce of grandma’s failing eyesight, ugly Christmas sweaters today tend to be designed that way by apparel retailers. They’re festive fixtures, guaranteed to bring a smile or a groan to any family party. In 2013, however, the ugly Christmas sweater evolved: no longer just for torsos, fashionable sneaker kingpin Nike made them into footwear. The “Ugly Christmas Sweater” sneaker was an instant hit: colourful, crass, Christmassy, and (somehow) still really cool. Now, they’re back.

Nike’s share price is up by 22% year to date

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SOURCE: Yahoo Finance

The latest Ugly Christmas sweater Nike’s are the product of collaboration between Concepts and Nike SB, which have worked together on previous iterations of the idea. This year’s design is the most intricate yet, and comes on Nike’s familiar Dunk High sneaker style. Footwear News reports that some outlets have dubbed the colourway “Drunk Santa” thanks to its muticoloured knit base with prints of snowmen, gingerbread men and other holiday graphics. If you want to check them out in all their garish glory, here’s one of the (surprisingly many) reviews on YouTube:

The sneakers are available from select retailers, and cost $125. They’re also available on Nike’s SNKRS app – an increasingly prominent sales channel for the brand as it seeks to sell directly to consumers via a dedicated Ecommerce platform.

Disclosure

Dominion holds Nike in its Global Trends Luxury Fund.


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