Ferrari races ahead of every other company to be named world’s strongest brand
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Ferrari races ahead of every other company to be named world’s strongest brand

There are some incredibly powerful brands out there in the world: Coke, McDonalds, Rolex, Starbucks, Nike, and many, many, more. But one has sped out ahead of all these companies and been crowned the world’s strongest brand: supercar-maker Ferrari. Ferrari’s exclusivity, racing pedigree, and its luxurious history, have all combined to create a brand with more cachet than any other. That’s according to the Brand Finance Global 500 2019 report.

Ferrari’s share price has appreciated by 13% year to date

ferrari g 290119

Source: Yahoo Finance

Ferrari has long been admired for its incredible brand strength – it’s one of the reasons its cars come with a $200,000 entry-price. This is the second time that Ferrari has come top of the Brand Finance list, beating out all the world’s other brands in 2014 too. And while it’s known for its cars, the brand does extend to other products, including sunglasses, clothing, watches, and more.

David Haigh, Brand Finance’s CEO, said: “As the world’s foremost luxury carmaker, Ferrari has an unparalleled level of brand recognition, upholding excellence for design and innovation. The prancing horse logo is a perfect symbol of the brand’s strength and vitality as it plans new models and reaches outside the auto industry.”

Ferrari was the only automaker in the top 10, and it was also the only car manufacturer to receive the AAA+ ranking (which is the highest possible). Two other carmakers, Porsche and BMW, received AAA rankings.

Disclosure
Dominion holds Ferrari in its Global Trends Luxury Fund.


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