Ferrari has embraced electrification – and now, we have the proof
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Ferrari has embraced electrification – and now, we have the proof

It’s official, Ferrari – probably the world’s most exclusive luxury supercar-maker – has embraced electrification. This month, the company revealed its first ever production-volume hybrid supercar: the 1,000 horsepower SF90 Stradale. The Stradale isn’t, strictly speaking, Ferrari’s first hybrid. But the brand’s only previous flirtation with electrification was limited to a 499-model run… the Stradale will be an on-going part of its line-up, helping it to meet the European Union (EU)’s tightening emissions regulations.

Ferrari’s share price has taken the lead against other car makers, year to date

Ferrai Graph 6 June

Source: Yahoo Finance

Anonymous people familiar with the new model have claimed that it will start shipping in the first half of next year. According to a statement released last Wednesday, the Stradale will “be equipped with three electric motors, adding 220 horsepower to a 780-horsepower V8 turbo combustion engine.” That, apparently, is the “highest output” of any 8-cylinder in Ferrari’s long and storied history. In other words, while the new Ferrari might be cleaner and greener, it will more than fulfil Ferrari-fans’ need for speed. It can reach 100 kilometres an hour in 2.5 seconds from a standing start.

In a statement, CEO Louis Camilleri said: “This is the first step in a direction that Ferrari is committed to pursuing. I am convinced that we will attract new customers who will quickly become loyal ones.”

The new customers he has in mind will likely be the ones eager to comply with new EU regulations over carbon emissions. And while the Stradale is step one in a long-term electrification and hybridisation strategy, it’s by no means the end-game. By 2022, Ferrari expects to equip about 60% of total production with a hybrid engine.

Disclosure

Dominion holds Ferrari in its Global Trends Luxury Fund.


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