Fancy a free ‘premium’ pizza? Read on…
Pizza house market leader Domino’s Pizza is giving away 20,000 of its new “premium” pizzas to lucky lunchers that check its Facebook page looking for an offer. The only catch? You have to be in Australia or New Zealand! Domino’s will give away 5,000 pizzas a day over four days, and has more offers in the pipeline. The logic behind this bulk giveaway is to popularize the company’s new menu, including the mysterious “premium” pizza range. It could also, of course, convince more people to sign up to the company’s Facebook page – given Domino’s history as a digital innovator in the space, that’s likely to be beneficial.
Domino’s Pizza has had its up and downs this year – but its share price has still risen by 24% overall, year to date
SOURCE: Yahoo Finance
So, what is a premium pizza? Well, according to Domino’s, it just seems to be a normal pizza, but better. The company’s CEO for Australia and New Zealand, Nick Knight, said: “we are really proud of every one of our new premium pizzas, which is why we’re giving customers the opportunity to try any of our new premium range. They are larger and have noticeably more toppings, making them fantastic value for a premium product.” He also added that the new menu was proving popular with customers.
Premium pizzas are just one element of Domino’s new “Quality Fresh” menu, which Domino’s claims gives customers “more of what they want.” It doesn’t take a genius to realize that, if your job is selling pizzas, having the best ones is a benefit. But giving away tens of thousands of them for free is a bold move that displays a real confidence in the new products.
If you happen to be in the antipodes, and fancy grabbing a slice of the action, just head over to Facebook to take part, but be warned – the company says: “it will be first in, best dressed – or best fed in this case. With more than one million fans, we expect the free pizzas will be snapped up fast, but we are ready to cater for the expected hungry pizza fans.”
Dominion holds Domino’s Pizza in its Global Trends Managed Fund.
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