Facebook, YouTube, dominate U.S. social media scene
A new report from the Pew Research Center suggests that YouTube and Facebook are dominating U.S. social media usage. The report, Social Media Use in 2018, looks exclusively at the first few months of the year, and states that the social media landscape is “defined by a mix of long-standing trends and newly emerging narratives.”
Facebook and Google have both seen strong share price appreciation over the past 12 months
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According to the report, “notable majorities of U.S. adults” use Facebook and YouTube. Other platforms, including Twitter, Instagram, Snapchat, and more, certainly have their devotees – but none are as all-encompassing as social media’s “big two”.
About two thirds of U.S. adults (68%) use Facebook, and three quarters of those users go onto the site every day. YouTube, meanwhile, counts around three quarters of the U.S.’s adult population as its audience – including an enormous 94% of all 18 – 24 year olds in the country.
Summing up their findings, researchers wrote: “Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. Other than the video-sharing platform YouTube, none of the other sites or apps measured in this survey are used by more than 40% of Americans.”
The takeaway is simple: Snap and others may be making headway, but for now, social media is a two-player game.
Dominion holds both Facebook and Alphabet, the parent company of YouTube, in its Global Trends Ecommerce Fund.
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