Facebook starts shifting its strategic focus onto groups, updates mobile app
Social media giant Facebook has been vocal in recent months about shifting its focus onto more private forms of communication. According to CEO and founder Mark Zuckerberg, users are looking for a “front room” experience, where they can curate their experience alongside other participants in more private spaces. Facebook proper is, he says, the equivalent of town square. At the F8 conference this week, the company announced changes to its mobile app that demonstrate the beginnings of this shift towards more private forms of communication: in this case, groups.
Facebook’s share price has appreciated by 45% so far this year
Source: Yahoo Finance
A redesigned version of the Facebook app will highlight all the groups that a user has joined, showing a personalised activity feed across all of them in a special tab. This shouldn’t come as a surprise – groups have been on Facebook’s radar for the last two years… a bright spot of activity, and a safe haven from the privacy scandals that have rocked the company in the media.
In a statement, the company justified this new focus, writing: “There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. And today, more than 400 million people on Facebook belong to a group that they find meaningful.”
Facebook’s aiming to add a variety of curated features for groups, specific to their interests. For example, in health-related groups, the company says that users will be able to request the admin posts on their behalf if the material is sensitive. Facebook is looking at new features for video gaming-focussed groups, too.
Dominion holds Facebook in its Global Trends Ecommerce Fund.
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