Expedia: diversity and mobile key to Thai hotel market
Expedia, the world’s largest travel website and a kingpin of the online travel agent (OTA) world, has told Thailand’s hotels that they need to diversify their reservation and payment channels. The company believes that hoteliers in the country should focus more on attracting “valuable” travellers than on filling rooms.
Expedia is up 13%, year-to-date
SOURCE: Yahoo Finance
According to Pimpawee Nopakitgumjorn, Expedia Thailand’s director of market management, foreign visitors prefer to stay longer and book their rooms further in advance than they used to. They are also more price sensitive. She thinks that a more diverse hotel scene, with more varied payment options, will draw foreign tourists in.
“In the past, we had mainly luxury and upscale hotel partners. Now we partner with budget and three-star properties to expand our client base while staying competitive,” she said. She added that allowing customers to pay for hotel rooms at the time of booking or at check-in could be attractive, and that the company expects local partners to offer this choice.
She also expects to see strong growth in the country this year. In 2015, Expedia had 8,000 hotel partners in Thailand; in 2016, that number had risen to 12,000; this year, she expects it to add another 3,000. The company is also planning to improve its business operation, letting partner hotels access the Expedia Partner Central platform to update their information in real-time.
Dominion holds Expedia in its Global Trends Ecommerce Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.