Estee Lauder supports women in tech with Kode with Klossy expansion
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Estee Lauder supports women in tech with Kode with Klossy expansion

Cosmetics giant Estee Lauder is expanding its partnership with brand ambassador Karlie Kloss’s non-profit Kode with Klossy. The program in question is aimed at the education and inspiration of women in tech, and plays into Estee Lauder’s strong commitment to both technological innovation and female empowerment. Together, Estee Lauder and Kode with Klossy have launched a “multi-faceted program” of summer camp scholarship which will teach Lauder’s own coding curriculum, and engage students in the design of a September website launch for a new lip collection – featuring Kloss herself as the face of the brand.

Estee Lauder’s share price has appreciated by 41% so far this year

Estee Aug 9

Source: Yahoo Finance

Speaking about the program itself, Kloss said: “We wanted our scholars to experience the power that technology can have within the beauty industry, especially with how consumers are interacting with brands today on websites and mobile.”

She went on to describe the benefits of working alongside an iconic brand like Estee Lauder: “We are so excited to expand our partnership with Estée Lauder, and continue building upon our shared mission of inspiring young women to discover their passions in STEAM. Together, we are showing our Kode With Klossy scholars the many creative ways science and tech intersect with the world around us, as well as connecting them with inspiring women in the industry, past and present, from the legacy of Mrs. Estée Lauder—an incredible female entrepreneur—to the female tech leaders at The Estée Lauder Companies today.”

Jon Roman, Estee Lauder’s senior vice president of consumer marketing and online, added: “We’ve given the scholars real-life code, and we are looking to them to play with it, come up with ideas and give us feedback on what we can use and do for the real launch.”

Disclosure

Dominion holds Estee Lauder in its Global Trends Luxury Fund.


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.