Estee Lauder moves to fight animal cruelty
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Estee Lauder moves to fight animal cruelty

In a world where everyone under 30 seems to be experimenting with veganism, and an environmental crisis looms, animal cruelty is a hot-button issue. Cosmetics giant Estee Lauder has become the latest luxury name to stand up and demand better treatment for animals in its industry, partnering with Humane Society International and lending its voice to the #BeCrueltyFree campaign. That’s great for animals around the world – and it’s also likely to play well with Estee Lauder’s consumers, who are increasingly aware of the dangers that their favourite make-up brands could be causing.

Estee Lauder’s share price has risen by 41% so far this year

Estee Lauder June 24

Source: Yahoo Finance

Humane Society International is looking to end the practise of global animal testing. In Estee, it’s found an exceptional partner. Not only is Estee an established and influential voice in the cosmetics industry, it’s also personally responsible for a huge number of brands, from MAC to Jo Malone, which are sold in over 150 countries around the world.

In a statement, Estee Lauder’s senior vice president of global corporate affairs, said: “We are proud to partner with Humane Society International, an organization that has done such thoughtful work advocating for animals everywhere. They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetics animal testing, worldwide.”

Kitty Block, president of Humane Society International, added: “Animal testing is last century’s science, but to legislate it out of existence requires us to join forces with forward-looking industry leaders like The Estée Lauder Companies. I’m confident that by working together with beauty companies through our #BeCruelty campaign, we can help bring an end to cosmetics testing on animals by 2023.”

Disclosure

Dominion holds Estee Lauder in its Global Trends Luxury Fund.


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