Electronic Arts will reveal a huge amount of up-coming content this weekend
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Electronic Arts will reveal a huge amount of up-coming content this weekend

When it comes to success in the video games industry, it’s all about the titles themselves. That’s not unusual in entertainment: if you’re buying an album, you’ll probably buy the latest release from your favourite band; likewise films and actors / directors, and novels and authors. While some gamers do wait eagerly for new releases from particular developers, most gamers simply buy titles based on franchise and reviews. Market-leading game developer and publisher Electronic Arts (EA) is set to blow a lot of minds this weekend, when it reveals a slew of upcoming content – much of which is related to previous successes.

EA’s share price is up by 25% so far this year

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Source: Yahoo Finance

At its regular content reveal event of the year, EA Play, EA will reveal its latest Battlefield game. The Battlefield series is an enormous franchise for the company. By 2012, the franchise had sold well in excess of 20 million copies. In 2016, Battlefield 1 topped the charts, and became EA’s DICE development segment’s biggest ever launch. The numbers around that launch were staggering: 59 million hours of online gameplay were logged in just 9 days. EA expects this type of success to continue, and there have been hints that the next game’s setting will be World War II.

On the company’s most recent earnings call, executive Andrew Wilson said: “With our next Battlefield game, the team at DICE is bringing the intensity of combat to life in new and unexpected ways. Every battle is unique and every mode brings its own challenges, from the way you interact with the environment around you to compelling single-player stories to the next level of large-scale multiplayer that spans across multiple maps and modes. This will be a deep and fully featured shooter and ongoing service that will evolve with major new experiences for our community, beginning right from launch.”

But Battlefield isn’t the only major release on its way. EA owns perhaps the gaming world’s most popular sporting game franchises, EA Sports and FIFA, and it plans to build “on the momentum of the World Cup” with some “very exciting plans for FIFA 19” which it will reveal on Saturday.

The third really big title to get a mention is a new one, but all the signs point to EA hoping they can turn it into a franchise for the future: the company’s “stunning and ambitious” open world game from celebrated developer BioWare, Anthem. Wilson says the title: “will offer something entirely new for a wide audience of players,” and added “from a new universe with unique stories that BioWare is creating to the cooperative gameplay to the epic and beautiful environment that constantly evolves around players, Anthem is a fundamentally social experience and will open new ways for fans to join the community and play early, enabling us to shape and refine the game with their input and feedback.”

Add to this the possibility of another Dragon Age (EA’s flagship roleplaying series), and a host of other releases (Plants vs. Zombies: Garden Warfare 3; The Sims 4; Unravel 2; Red Alert Online, and more), and EA looks set to have an exciting 12 months!

Dominion holds Electronic Arts in its Global Trends Ecommerce Fund.

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