eBay offers world’s first “subconscious shopping experience”
Ecommerce giant eBay has joined forces with specialist retailer Saatchi Art to create an “experimental shopping experience” that fuses art and technology to “uncover shoppers’ subconscious desires.” For two days, the companies invited a select number of guests to a bespoke shopping event called The Art of Shopping. Attendees were hooked up to headsets that monitored electrical activity in the brain and sent around a gallery filled with artworks – from this, the companies put together “personalized shopping carts”.
Robb Hattrell, vice president of eBay UK, describes this as “the future of shopping,” and notes that, “shopping has always been intensely personal. It’s an expression of what makes you, you.”
eBay’s share price has risen by 31% so far this year
SOURCE: Yahoo Finance
Bradford Shellhammer, head of personalization and engagement at eBay, said: "Using the backdrop of the ultimate place of inspiration, an art gallery, we opened the first subconscious shopping experience, enabling people to shop authentically, and creating shopping carts that reflected what makes them, them. With over one billion items for sale at any one time on the eBay global marketplace, we know that we have something for everyone."
The experiment focused on the difference between two types of buyers “shop-y-cats” who impulse-buy to fit in with trends, and “inspired shoppers” who prefer to find more unusual and unique items. Ultimately, eBay is hoping to turn these experiments into a more personalized shopping experience.
Dominion holds eBay in its Global Trends Ecommerce Fund.
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