eBay offers sneakers fans a treat with first ever “community drop”
Ecommerce early mover eBay is a long-standing fixture in the online world. It’s auction site has helped to pave the way for online shopping, and it’s still a major player in that field. But now, it’s both breaking into new territory and honoring its past with its first ever “community drop.” In other words, a mass-listing of second-hand sneakers that should bring all the “sneakerheads” inside and online.
eBay’s share price is up by 9% so far this year
SOURCE: Yahoo Finance
eBay is the original home for sneaker resale. That makes it a first-mover in a category that big names like Nike are now competing for market share in. eBay, however, is still the dominant name when it comes to finding the best sneakers at the best price. Renee Paradise, eBay’s senior director of fashion, thinks that this new initiative will be a big draw. In a press release, she said:
“Sneakerheads relentlessly chase new additions to their collections, especially with the releases slated for June. We wanted to offer a new way to bring together the best selection of rare pairs and trending collabs in one destination for our community of sneaker fans to create the ultimate ‘drop’ that only eBay could deliver.”
The drop will take place on June 27, featuring a selection of “curated kicks” that ranges “from holy grail to trending pieces”. Consumers will be able to find additional discounts on styles being sold directly by Adidas, Reebok, and Stadium Good.
Dominion holds eBay in its Global Trends Ecommerce Fund.
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