EA shuffles senior team, names new chief design officer
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EA shuffles senior team, names new chief design officer

Market leading game developer and publisher Electronic Arts has reshuffled its senior management team in an effort to drive innovation and make up for recent difficulties. Those difficulties are really attributable to a single incident: the company’s mismanagement of microtransactions in its long awaited title Star Wars: Battlefront 2. In a letter addressed to the press, EA’s CEO, Andrew Wilson, detailed the changes.

EA’s share price has appreciated by 11% year to date

graph 0205 EA

SOURCE: Yahoo Finance

Patrick Söderland, the company’s current head of worldwide studios, who took ultimate responsibility for the Star Wars: Battlefront 2 fiasco, is taking a “step up” to become chief design officer. According to Wilson, Söderland will “expand his reach and drive greater impact in a new executive leadership position.” This will help the company “capture the imagination of players around the world by bringing an increased focus not just to the design of our games, but also the overarching creative energy we bring to every EA experience.”

Explaining Söderland’s new role, Wilson said: “He will be responsible for delivering next-generation game designs, driving our marketing teams on creative content and meta-game experiences, and approving innovations with our central technology teams that will transform gaming. Patrick will bring his unique design expertise to push us, to make us better and to architect the future of play.”

Taking Söderland’s place as chief studios officer will be Laura Miele, previously the executive vice president of global publishing. Wilson described her value to the company – and in the role – as follows:

“Over the past two decades, Laura has been a leader in nearly every facet of our company — from studios to marketing to publishing. Laura has deep management expertise, executional acumen, industry thought leadership, and personal passion for our games and services, and she will help drive our global studio collective to accelerate our transformation.”

Other changes to EA’s senior roster include the appointment of Blake Jorgensen as both chief operating officer and chief financial officer, Chris Bruzzo as chief marketing officer, and Matt Bilbey as executive vice president of strategic growth. Ken Moss, the company’s chief technology officer, will continue in his role, as will Mala Singh, EA’s chief people officer.

Disclosure

Dominion holds Electronic Arts in its Global Trends Ecommerce Fund.


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