EA Games uses gamification to become better at business
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EA Games uses gamification to become better at business

Perhaps it’s no surprise, but one of the world’s leading video game developers and publishers, Electronic Arts (EA), relies on gamification to make its business better. In an interview with Singularity University, the company’s vice president of profitable creativity, Andy Billings, explained how he motivates creative people to understand business, what the future holds for gaming, and how EA approaches the world.

EA’s share price has risen by 47% year to date


SOURCE: Yahoo Finance

Speaking at Singularity University’s Global Summit in San Francisco, Billings said:

“I’ve got one of the greatest jobs there at Electronic Arts. It’s at the intersection of creativity… It’s getting creatives to understand how to be good business people – and they can – and it’s helping business people understand how to support and encourage creatives.”

Billings discusses how the company uses its gaming pedigree to teach employees, effectively creating business simulations that let game developers and other creatives play at being in control of the business. This gives them a valuable insight into how their decisions affect the company itself.

Billings also talks about innovation in the workplace, the future of gaming, and the “beautiful zone of being creative.”

Check it the whole interview below:


Dominion holds Electronic Arts in its Global Trends Ecommerce Fund.

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