EA Games and NFL launch new tournament to appeal to ‘casual’ eSports players
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EA Games and NFL launch new tournament to appeal to ‘casual’ eSports players

One of the biggest stories in video gaming this year is the rise and popularization of eSports. This means competitive video gaming played in front of an audience, with the same big money, big viewership, and big stars, that are usually associated with the world of professional sports.

But for every multimillionaire sports star, there are countless player that get together every Saturday for amateur games around the world. The same is true of eSports, and EA Games has decided to tap into this market with a new tournament.

Electronic Arts’ share price has risen by 51% so far this year

 EA graph 240817

Source: Yahoo Finance

Electronic Arts’ new video game tournament – called Madden NFL Club Championship, and named after the company’s successful National Football League simulation – will be open to amateur players without restriction. The tournament will feature 32 teams, with each player representing one of them. Once players have qualified, the tournament will narrow down through consecutive rounds, until there are just 32 players left – each representing a team – who will compete in a smaller tournament for the championship.

Prize money for the championship will total more than $400,000 – but this is a small price to pay for the massive engagement that the company will receive from it. Likewise, the National Football League will benefit from increased visibility amongst young video gamers – a massive demographic that they are currently struggling to capture.

Disclosure
Dominion holds Electronic Arts in its Global Trends Ecommerce Fund.


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