EA at E3: industry leader to enter “battle royale” genre
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EA at E3: industry leader to enter “battle royale” genre

“Battle royale” games are taking the video game industry by storm. The most obvious examples are “Fortnite” – a smash hit from Epic Games (backed by Chinese Ecommerce giant Tencent), and Overwatch, Activision Blizzard’s premier eSports title, and the focus of its new league. Now, world-leading video game publisher and developer Electronic Arts (EA) has announced an entry into the genre, and it chose to do so in the run up to the industry’s biggest platform: the E3 (Electronic Entertainment Expo).

Electronic Arts’ share price has risen by 33% so far this year

graph 1206 EA

SOURCE: Yahoo Finance

The online multiplayer format, which pits players against one another in open world environments, is bound to be a hot topic of conversation in the coming week. EA is the first of the big names to make a revelation in a pre-E3 event, but others will no doubt follow.

Where does the battle royale format sit within EA’s stable of titles? Right at the top, with the announcement that the upcoming Battlefield 5 game will include a “last man standing battle royale mode”. Battlefield 5 is a prominent upcoming title, but it’s not the only one that will be making headlines in the coming days, as EA will also be discussing the long-awaited Anthem and its annual pro sports games releases (including Madden NFL, FIFA, and NBA Live).

EA said it will release more details about Battlefield 5 later in the year, and also teased a new game in the Star Wars franchise, called “Star Wars: Jedi Fallen Order”.

Aside from games news, the company also announced a new subscription streaming service for PC games, called Origin Access Premier. The service will provide early releases for PC players on a number of EAs titles (as well as titles by other developers) and will cost $14.99 per month, or $99 per year. Chief executive Andrew Wilson says that the combination of streaming and subscription will “have a profound impact on the video game industry” and EA are in a position to lead it.


Dominion holds Electronic Arts – as well as Tencent and Activision Blizzard – in its Global Trends Ecommerce Fund.

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