Dot eSports discovers Activision’s plans to launch Call of Duty eSport League hiding in plain sight!
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Dot eSports discovers Activision’s plans to launch Call of Duty eSport League hiding in plain sight!

In April, one of the world’s most successful gaming companies, and a leader in the fast-growing eSports market, quietly made a massively important announcement. Activision Blizzard is preparing to launch an eSports league – modeled on its hugely successful Overwatch league – that uses its flagship franchise, Call of Duty (CoD). Call of Duty is amongst the world’s best-selling video game franchises to have ever existed. Across its various iteration, it has sold in excess of a billion copies. Giving it the eSports treatment could revolutionise the market.

Activision Blizzard’s share price has appreciated by 20% so far this year

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Source: Yahoo Finance

Don’t feel bad if you overlooked the April announcement – it was couched in the midst of Activision Blizzard’s 2017 annual report, and appears to have flown under the radar of every news outlet that deals with the video gaming world until it was picked up this week by Dot eSports. The passage in Activision’s report that they noticed reads as follows:

“Our expertise launching and growing the Overwatch League will allow us to launch additional professional eSports initiatives. Later this year we intend to expand the number of Overwatch teams and launch team sales for the Call of Duty professional league. Over time we believe our esports initiatives could rival traditional sports for audience interest, advertisers, sponsors, ticket sales, and merchandise sales (both virtual and physical)."

Earlier this month, we reported on calculations that suggest the company’s growing stable of eSports properties may already be worth as much as $1 billion. In light of this revelation, that figure is almost certainly due to an upwards revision!

Disclosure
Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund.


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