Domino’s Pizza develops a new sideline – pothole repairs?
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Domino’s Pizza develops a new sideline – pothole repairs?

Domino’s Pizza is looking to give something back to local communities in the U.S. – better roads. Under its “Paving for Pizza” initiative, the company is looking to “smooth the ride home” for pizza deliveries by repairing potholes in towns nominated by their customers. The company says it will fill “cracks, bumps and potholes,” in an effort to smooth roads “saving pizza.”

Check out Domino’s new initiative in the video below:

In a press release, Russell Weiner, president of Domino’s USA, explained: Have you ever hit a pothole and instantly cringed. We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal.”

It’s a simple enough process: Domino’s gets requests from customers to help out their areas, and, if selected, each location will “receive funds to help repair roads so pizzas make it home safely.”

So far, the company has been working with four municipalities to help get roads back up to scratch in areas including Bartonville, Texas, Milford, Delaware, Athens, Georgia.

Eric Norenberg, city manager of Delaware, thinks this is a great way for the company to contribute to the towns in which its customers live. He said, on the initiatives website ““Facing an already harsher winter than usual for Delaware, this is an opportunity to get additional money to stretch our city’s limited resources.”


Dominion holds Domino’s Pizza in its Global Trends Managed Fund.

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