Domino’s brings artificial intelligence quality scans to the pizza world
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Domino’s brings artificial intelligence quality scans to the pizza world

Domino’s Pizza has always been at the forefront of the intersection between big tech and fast food. Now, in its on-going quest to deliver perfect pizzas to its customers around the world, Domino’s is driving further into the world of high technology – with pizza quality checking artificial intelligence (AI)! The tech, which quietly scans each pizza to ensure it meets quality standards, is being trialled in New Zealand and Australia – but, should it prove successful, you can expect it to be rolled out to multiple markets in the near future.

Domino’s share price has risen by 12% year to date

Domino Graph 4 June

Source: Yahoo Finance

In a Tweet from its official account, Domino’s Australia announced the following: “Our #1 customer complaint is “My pizza doesn’t look like it should!". So, we introduced DOM Pizza Checker - world-first technology which is set to drastically improve product quality and consistency throughout all Domino’s stores in Australia and New Zealand!”

The company that’s helping to power Domino’s AI is Dragontail Systems. The software they’ve created, the DOM Pizza Checker, measures a number of variables against a pre-existing data set representing the perfect pizza. That includes everything from type to topping distribution and ensuring it meets standardised criteria on size and shape.

Domino’s Australia CEO Nick Knight told reporters: “Later this year we will be releasing even more features, including the ability to provide customers with a real-time image of their pizza on the cut bench. As part of this process, they will also be notified if their pizza has failed our strong quality testing, resulting in a remake.”


Dominion holds Domino’s Pizza in its Global Trends Managed Fund.

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