Dominion speaks at intersection between fashion and ecommerce
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Dominion speaks at intersection between fashion and ecommerce

Dominion’s market development director James Greco recently spoke at Netcomm Suisse’s annual event ‘e-commerce meets fashion in the Ticino Fashion Valley’. This day of talks has fast become a ‘must attend’ event for anyone interested in the intertwined future of these two trends, and includes speakers from some of the world’s biggest fashion brands (like Coach and VF Corp) and some of the world’s biggest e-commerce companies (such as Google).

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SOURCE: eMarketer

The extent to which e-commerce is transforming the fashion sector is both undeniable and unprecedented. A combination of the latest technology and changing consumer habits have pushed fashion into a new, online, world typified by greater choice, a smaller lag-time between the catwalk and the consumer, and razor sharp logistics. Companies like Inditex (parent of brands like Zara and Massimo Dutti) leverage consumer data from in-store metrics to respond instantly to shifting tastes, and make these new trends available worldwide with the click of a button. Companies like Yoox-Net-a-Porter and Zalando have leveraged the huge retail power of the internet solely for fashion.

As a pioneer of both luxury investing and e-commerce investing, Dominion has deep interest in the impact e-commerce is having on the fashion world. So it makes absolute sense that Dominion would be present at Netcomm Suisse’s event. Mr. Greco says:

“Started in only in 2012, Netcomm Suisse has grown from strength to strength. Today it has over 180 members and growing, and delivers first class events throughout the Swiss territory.

“Switzerland, a country that has punched way above its weight for decades and continues to do so, has very big e-commerce ambitions – both domestically and internationally. And Netcomm Suisse does a great job in helping all types of businesses, from start ups to established quoted companies, link up with each other and convey their e-commerce strategy and message, from the world of fashion, communications, media, financial services, technology, industry, pharmaceuticals, retail, food, infrastructure, and many more sectors.

With a pioneering e-commerce Investment Fund as well as a Luxury Fund and a Multiple Themed Fund, it makes so much sense for Dominion to be closely involved with Netcomm Suisse’s activities, as it gives us a great chance to speak at events and showcase what we do.”

If and when video footage from the day becomes available, we will endevour to bring you the highlights, and help to share what was a wonderful event with our investors.


Dominion is strongly exposed to the trends discussed at ‘e-commerce meets fashion in the Ticino Fashion Valley’ through its Global Trends range of Funds.

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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.