Does Amazon want to push further into your kitchen?
Amazon has filed to trademark the phrase “We do the prep. You be the chef” implying that the ecommerce titan is planning to push further into its customers’ kitchens. The company appears to be planning to “become a key player” in the meal-kit industry. As well as the key phrase, Amazon included description of the new service in its trademark filing, saying it would offer: “prepared food kits… ready for assembly as a meal.”
Amazon’s share price has risen by 37% so far this year
SOURCE: Yahoo Finance
This is far from Amazon’s first foray into food. In June, the company made headlines worldwide when it purchased popular American organic grocery chain Whole Foods for $13.7 billion. It also launched Amazon Fresh in 2013, which lets customers order and pay online, then receive grocery deliveries. Currently, the service operates in 13 American cities, as well as London, Tokyo and Berlin.
Amazon’s hunger for the global food market has grown in recent months. In addition to the acquisition of Whole Foods, Amazon launched its Wickedly Prime line of snacks earlier this year with the tagline “Some eat to live. We live to eat.” The service currently offers soup, crisps, nuts, teas, and more. It does not, however, offer Amazon’s “Wagyu single cow burger”, which the company describes as “made from one source and available exclusive on Amazon Fresh.”
Dominion holds Amazon in its Global Trends Ecommerce Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.