CTS Eventim takes major stake in Vivo Concerti
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CTS Eventim takes major stake in Vivo Concerti

CTS Eventim has announced that it’s taken a “controlling stake” in Italian live music promoter Vivo Concerti. The company’s managing director Clemente Zard will continue to hold shares (just last month, he brought the company from Warner Music Group) and run operations from Milan.

The deal also goes beyond Vivo Concerti’s current interests, and includes “other activities held by Zard as an independent promoter, which will be transferred to Vivo Concerti”. Those “include concerts and musicals such as Alegria by Cirque du Soleil, Beauty and the Beast and the musical Notre Dame de Paris”.

Vivo Concerti has put on some very well received entertainment from top names in the past few years, so the appeal to CTS Eventim is clear. Recently, they’ve hosted international acts like Evanescence, David Guetta, Demi Lovato, Tokio Hotel, Sam Smith, Brian Wilson and Hans Zimmer, alongside regional names like Benji & Fede, Mannarino and Thegiornalisti.

CTS Eventim’s CEO, Klaus-Peter Schulenberg, said: “We are absolutely delighted at strengthening our position in the Italian market even further. The multi-faceted portfolio of Vivo Concerti complements our existing activities superbly. We also welcome Clemente Zard to the ranks of CTS Eventim – an outstanding promoter who has produced business success stories in recent years, not only as the CEO of Vivo Concerti, but also with his own undertakings.”

Mr. Zard also released a statement, saying: “Ever since I took over Vivo Concerti, I have wanted to work with an international partner. I am all the more delighted that, within a short time, we have found a global player in CTS Eventim, a company that is not only very familiar with our market segment, but which also shares our vision. Vivo Concerti will continue to bring a fantastic range of international and Italian artists together with their fans and put shows on the road that are as fresh and innovative as our company itself.”

He also had positive words about his former colleagues, saying: “At the same time, I would like to thank our former colleagues at Warner Music Italy, personally and on behalf of my team, for two fulfilling and formative years. During that period, we gained the self-confidence and experience to take the next step now in the development of Vivo Concerti. CTS Eventim is the perfect partner in that respect.”


Dominion holds CTS Eventim in its Global Trends Luxury Fund.

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