Ctrip signs “strategic cooperation” agreement with Israeli tourism bureau
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Ctrip signs “strategic cooperation” agreement with Israeli tourism bureau

This month saw Yariv Levin, minister of tourism for the state of Israel, visit China for the first time. While there, he was eager to visit Ctrip – China’s leading online travel agent – and discuss the future of Chinese travel into Israel. Later that day, the company and the Bureau signed an official “strategic cooperation” pledging to work together in the area.

Ctrip’s share price has risen by 34% so far this year

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SOURCE: Yahoo Finance

The Israeli Ministry of Tourism statistics show that tourism into the country rose by 17% in July against the same month last year. But Chinese travellers make up a disproportionate number of them. By the end of the month, 64,000 Chinese tourists had visited the country – a staggering increase of 66%, year on year.

Mr. Levin said: "I am delighted to have witnessed the rapid growth of Israeli tourism in the Chinese market, not only thanks to the innovative approach of the Israeli tourism industry's rich marketing activities in China and the creation of a destination brand image. In addition, new direct flight to Israel has also played a vital role in the growth of the tourism market, and the rapid increase in the number of tourists in China has made great contributions to the Israeli economy and the job market. As the campaign continues to deepen, this trend of rapid growth will continue to rise and we hope to establish a good relationship with more partners in China."

Jane Sun, Ctrip’s CEO, added: “"Tourism brings peace. We are facilitating the two-way visits between China and Isarel with a lot more room for growth. Ctrip is playing an increasingly significant role as a "tourism development ambassador" in the global area."

Disclosure

Dominion holds Ctrip in its Global Trends Luxury Fund.


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