Ctrip signs strategic agreement with Western Australia to boost tourism
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Ctrip signs strategic agreement with Western Australia to boost tourism

Chinese online travel titan Ctrip is looking to get more of its countrymen and women to Western Australia. The company has signed a strategic agreement with Tourism Western Australia, in a ceremony witnessed by the Premier of Western Australia, the Hon. Mark McGowan, and the Minister of Tourism for Western Australia, the Hon. Paul Papalia. According to Ctrip, this agreement “marks the start of a partnership aimed at connecting Chinese travellers to an emerging destination.”

Ctrip’s share price has risen by 19% so far this year

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SOURCE: Yahoo Finance

Western Australia is the world’s largest state, and a hosts a rich collection of the Antipodean continent’s most impressive natural and historical sites. Western Australia has been a popular tourist destination for some time, and Chinese travellers are becoming more and more interested in it.

The company’s destination marketing general manager, Jenna Qian, said: "Compared with more popular destinations, Western Australia is gradually becoming a new hot spot for Chinese tourists. Travel products and destination information are especially popular among young Ctrip users."

Chinese tourists are visiting the state in increasing numbers – up 6.9% year on year, with a three-year average growth rate of 11.2%. They’re also spending more when they get there – 7.9% more than they did last year, with a 13.3% three-year average growth rate. 

Western Australia is the latest in a growing list of national partners (more than 300) around the world that Ctrip works with to “ensure a boost in product quality and brand recognition.” Now, the company will extend what it’s learnt to the land down under.

Disclosure

Dominion holds Ctrip in its Global Trends Luxury Fund. 


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