Ctrip enters partnership with Melia Hotels
Ctrip – China’s biggest online travel agent (OTA) – has big plans for Spain. According to the company, Spain is “surpassing” Italy and France as a go-to destination for Chinese travellers. That’s at least one of the reasons Ctrip has announced a new “far-reaching” partnership with Melia Hotels.
Ctrip’s share price is up an incredible 40%, year-to-date
SOURCE: Yahoo Finance
Melia Hotels is a global company with 370 properties on four continents under a number of brands. And the agreement is also a global one. But it’s the Spanish and other European properties that seem to have caught Ctrip’s eye.
The agreement will focus on marketing, service and technology, all of which will see the two companies collaborate across boarders. In addition, there will be an “enhanced direct connection” between Ctrip and Melia, which will make Melia’s offers more easily available to Ctrip users.
Ctrip Hotel Business general manager Rong Zhong, said that the deal “signals our further development in the European market, and will provide more diverse hotel options for Chinese travellers when they visit Europe.”
The marketing that the two companies collaborate on will cover a range of offline and online campaigns, and be “underpinned by big data driven precision solutions.”
The deal is one which may have been on the cards for some time: Melia is already one of Ctrip’s “China Preferred Hotels” – a recognition of their willingness and ability to cater to Chinese consumers. But now it will go a step further, with the hoteliers offering personalized services and having dedicated Chinese speaking staff on hand at its locations.
Dominion holds Ctrip in its Global Trends Ecommerce Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.