Ctrip and Baidu team up to translate for tourists
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Ctrip and Baidu team up to translate for tourists

Ctrip and Baidu have joined forces to make it easier for Chinese tourists abroad to understand the local lingo. This partnership brings together two of China’s tech titans: search engine market leader and artificial intelligence enthusiast Baidu, and online travel giant Ctrip.

The collaboration works as follows: Baidu’s OCR (optical character recognition) technology has been installed into Ctrip’s app, meaning travellers can use their smartphone cameras to ‘hover’ over text, and see its Chinese equivalent in augmented reality. According to Ctrip, this is a much easier, and more accurate, translation solution than having tourists type words into the app.

Baidu and Ctrip have seen their share prices rise by over 35% each so far this year

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SOURCE: Yahoo Finance

In concert with the China Tourism Academy, Ctrip recently released a report detailing the health of the Chinese travel sector. They said that more than 62 million Chinese citizens travelled overseas in the first half of the year, which is a 5% rise from the first half of 2016.

Of those travellers, about 58% are travelling independently, while 42% are on group tours. Ctrip says that the language barrier is a major reason why people book these group tours or, in some cases, forgo travel altogether. As a result, it takes its translation service seriously, and says that more efficient translation services will help to boost the Chinese travel industry to even greater heights.

Disclosure

Dominion holds both Ctrip and Baidu in its Global Trends Ecommerce Fund.


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