Competitive video gaming passing major milestones
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Competitive video gaming passing major milestones

Competitive video gaming – or eSports, as it is also known – is one of the hottest trends in the entertainment world at the moment. The video games industry is huge, with revenue that dwarfs the global box office and music industries combined, and over 2.2 billion participants. However, it is also divisive: video games tend to be a millennial-and-younger proposition, which means if you’re over 40, you may well not realize how fundamentally video games are changing the entertainment landscape. eSports is shaping up to be a key component in that transformation, and it’s one that no investor should be ignorant of.

Dominion’s video game holdings are skyrocketing this year

esports dominion skyrocket

Source: Yahoo Finance

eSports is still in its infancy, relatively speaking. Competitive video gaming has been “a thing” since the 90s, but back then it was a niche interest in an already niche sector. Today, hundreds of millions of people watch competitive video gaming every day. Sponsors, as well as fans and players, are taking note: this decade will see eSports sponsorship, advertising, media rights, merchandising, and ticket revenue, exceed $1 billion for the first time.

Investors should also be aware that serious money is being pumped into the nascent industry. Companies like Amazon, Coca-Cola and Walt Disney, have all seen which way the wind is blowing and started investing.

Dominion holds a number of properties in its Global Trends Ecommerce Fund that are directly exposed to the eSports industry. These include the video games developers shown above, but also a number of other companies, like Amazon and Alphabet, which host live streams of the events, and are well-positioned to direct viewership trends in the near future (through Twitch and YouTube, respectively). As the industry works hard to structure itself more professionally and attract bigger sponsors, more advertising, and more viewers, Ecommerce Fund’s portfolio remains optimized to benefit.

Disclosure
Dominion holds a number of companies in its Global Trends Ecommerce Fund that are exposed to the eSports trend. These include, but are not limited to, Activision Blizzard, Electronic Arts, Take Two Interactive, Alphabet, and Amazon


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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.