Chloé picks Natacha Ramsay-Levi as creative chief
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Chloé picks Natacha Ramsay-Levi as creative chief

Veteran designer Natacha Ramsay-Levi has been appointed as creative director at Chloé, one of luxury powerhouse Richemont’s most modern brands. The fashion house was created in 1952 by Gaby Aghion, but it has embraced modern trends, like Ecommerce, in a way that similar brands have failed to do: in 2015, the brand’s #chloegirls Instagram campaign racked up over ten million likes.

Richemont is up 13% so far this year

richemont gph

SOURCE: Yahoo Finance

Ramsay-Levi will take up her post from 1 April, hot on the heels from a senior position at Louis Vuitton. There, the French designer worked under long-term mentor Nicolas Ghesquière as creative director of women’s ready-to-wear. She has also taken consultancy stints at some of the world’s biggest fashion brands over the years, including Hermes and Acne Studios.

Rumours of her appointment to the role have been circulating since January, and the general consensus is that she will be a good fit for the brand. In part, this is due to similarities between the products she oversaw at Louis Vuitton and those she will oversee at Chloé.

Chloé is Richemont’s largest fashion brand, and has been a positive contributor to the luxury conglomerate’s sales over the past year. As a result, Ramsay-Levi will adopt a brand that is already possessed of positive momentum.

Speaking about the hire, the brand’s president Geoffroy de la Bourdonnaye said:

“I am particularly happy to welcome Natacha to Chloé. Her extensive experience at two prestigious fashion houses, and her creative energy, will further expand the maison in Gaby’s vision: at the intersection of Parisian couture savoir faire and the youthful attitude of the Chloé girl.”

Ramsay-Levi also commented on the appointment:

“I am very proud to join a house founded by a woman to dress women. I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a ‘look’.”

Dominion holds Richemont in its Global Trends Luxury Fund.

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