Cartier at 170 – the perfect marriage of timeless and timely
Cartier has been creating watches and jewelry for 170 years, and somehow manages to remain both innovative and true to its classical style of design. This year, that’s clearer than ever as the brand has partnered with online fashion giant Yoox Net-a-Porter (YNAP) to deliver its Panthère collection to the Ecommerce world, while celebrating the 100th anniversary of its iconic Tank collection – responsible for timepieces worn by Princess Diana, Angelina Jolie, and more.
Richemont’s share price has appreciated by 39% so far this year
SOURCE: Yahoo Finance
Cartier has been equally impressive on the jewelry front this year, expanding its Cactus de Cartier collection and launching a new high jewelry collection in London last July. The former collection, which takes its inspiration from the prickly plants it is named for, comprises of miniature gem studded pieces of art. Meanwhile, the Résonances de Cartier collection features impressive statement pieces with a propensity for diamonds.
The continual high quality of Cartier’s creations is what has made it a favourite amongst the world’s elite. Royal patrons have included the Maharaja Bhupindar Singh of Patiala, who commissioned a ceremonial necklace made up of 2,930 diamonds, and the Maharaja of Nawanagar who, in 1930, trusted Cartier to set the magnificent blue diamond the Queen of Holland, into a ceremonial necklace alongside other unusual stones.
In the years since, Grace Kelly, Princess Diana, and Kate Middleton have all worn Cartier pieces, demonstrating that the brand has lost none of its appeal. Will royalty still be wearing Cartier in another 170 years? Based on the brand’s current direction – quite probably!
Dominion holds Richemont, the parent company of Cartier, in its Global Trends Luxury Fund.
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