Carnival Corp. going slow on “Ocean Medallion” roll out
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Carnival Corp. going slow on “Ocean Medallion” roll out

Carnival Corporation isn’t just the world’s biggest cruise line operator, it’s one of the most innovative. According to CEO Arnold Donald, though, the company’s taking its latest innovation more slowly than is usual. That innovation is known as the “Ocean Medallion” – a wearable device that can be worn as pendant, wristband, or clip. It not only makes boarding quicker and simpler and functions as a stateroom key, but is being billed as a “personal concierge.”

Carnival Corp’s share price is up by 26% so far this year

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SOURCE: Yahoo Finance

Speaking at Travel Weekly’s Cruise World event earlier this month, Donald said: “we’ve got to be really intelligent about how we introduce this because it’s different.” The company thinks that the technology in Ocean Medallions is so transformative that it could “shock” travellers. When it’s used in tandem with the company’s Ocean Compass app, it will let customers make dinner reservations, have drinks delivered to wherever they are on the ship, receive invitations to excursions based on their interests, and play casino games from any location on board the ship.

Donald says that the first quarter of 2018 is scheduled for the roll out proper of the Ocean Medallion: “the guests will decide what they want, how they want it, when they want it. That’s why we’re introducing it slowly to make sure we get it right, because it’s truly transformational.”

Ocean Medallions aren’t the only thing on Carnival’s horizon. The company is looking to develop a $200 million beach destination in Grand Bahama – although Donald says the agreement was signed just before a new government came to power:

"We're working closely with the new government to make sure we've got the right location, the right development concepts and that it will work for the locals. It's not just a matter of building a destination, but building a destination that's woven through the local community. We hope to have that destination completed in the next few years, but it is a process."

Disclosure

Dominion holds Carnival Corporation in its Global Trends Luxury Fund.


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