Burberry does it again: most popular British brand on Instagram!
When it comes to fashion, one social network rules supreme: Instagram. The Facebook-owned app is built entirely around photography, is notorious for its popularity among Millennial trend-setters, and takes an arty approach to capturing memories – including options to overlay professional looking filters on photos and curate them into “stories” (collections that tell a narrative story of the user’s choice). In the battle to capture fashionable young people, Instagram represents a gold standard in social media. Great news for British fashion house Burberry – as it’s been named “most popular British brand” on the platform for the second year in a row!
Burberry’s share price has risen by 19% so far this year
SOURCE: Yahoo Finance
Social media analytics firm Iconosquare released a report last Friday that placed Burberry in top spot on Instagram. The brand has 10.4 million followers, easily beating rivals: Topshop with 9.2 million, Jimmy Choo with 7.3 million, Asos.com with 6.6 million, Alexander McQueen with 5.3 million, and Stella McCartney with 4.5 million.
Romain Ouzeau, chief executive of Iconosquare, made the following comment: “Burberry should be especially pleased with their efforts as they have topped our British brands on Instagram study for the second year running and boosted their follower count by over 2 million over 12 months. A strong social media presence is an essential component of any successful marketing strategy. The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season.”
Dominion holds Burberry in its Global Trends Luxury Fund.
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