Brown Forman taking over BenRiach Distillery distribution
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Brown Forman taking over BenRiach Distillery distribution

In April last year, premium spirits purveyor Brown Forman acquired the BenRiach distillery. This was a well-timed move, allowing the company to capitalize on the growing trend towards dark spirits (and whiskey in particular), and adding a stable of high quality whiskeys to its portfolio, sitting alongside its famous Jack Daniels brand. Now, the company has announced that it will be taking over the distribution of those whiskeys from 1 July this year. The drinks in question are GlenDronach, BenRiach, and Glenglassaugh single malt Scotch whiskies.

Brown Forman’s share price is up 13% this year to date

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SOURCE: Yahoo Finance

Speaking about the new distribution plans, Marc Satterthwaite, vice president, managing director for Brown Forman in Australia, New Zealand, and the Pacific Islands, said:

“We are very excited to be able to bring these wonderful brands into the Brown-Forman portfolio in Australia. Both distributors, Island2Island and World of Whisky, have done a wonderful job in seeding them. We are privileged to have the opportunity to continue to nurture and grow these brands to reach their full potential.”

“Furthermore, we believe that the award winning single malt whiskies, when combined with the Jack Daniel’s family and our other premium brands, will allow us to provide a more comprehensive whiskey portfolio offering. Ultimately, the addition will help us drive value for our retail partners, while expanding to meet the needs of our ever-growing base of whiskey consumers.”

Disclosure

Dominion holds Brown Forman in its Global Trends Luxury Fund.

 


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